Tuesday, July 10, 2012

The political lean of different social media

As the infographic (found on Mashable) indicates, users of services on the left of this chart are more likely to vote for Obama, while users on the right are more likely to be Romney supporters. Services higher on the chart have more politically engaged voters, while those on the bottom have more politically disengaged users.

Click image to enlarge...

The take-away here, is that the largest social channels (Facebook, Twitter, YouTube, LinkedIn, and Google+) are relatively politically centrist, and pretty politically engaged. Meaning, the oft-encountered myth that the internet is dominated by the political Left is just not true. These social channels are the new age battlegrounds for political hearts and minds, and any campaign would be ill-advised to neglect using social media to engage constituents.