Targeting matters - and not just geographically. Each social medium has its own community, culture, zeitgeist and standards. Pairing the demographic data PolitiKlout gives you with known information about certain social media can help you better ensure that your content is being seen by the relevant voters you seek to reach.
To that point, Mashable shared a new infographic today that helps you understand the basic differences of some of the major social media.
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