Getting Started
We know all the “tricks of the trade” to ensure that your
social channels have the best possible performance and visibility – and to ensure
that your presence is 100% compliant with each social channel’s legal Terms of
Use. Nothing is worse than a hastily created profile or social media gaffe that
distracts your supporters (or, worse, the media!) from your messaging. Let us
help you get started on the right foot.
Design
The look and feel of your digital channels impacts your
brand every bit as much as the design of your campaign website, signs or
mailers. Perhaps more so, when you consider how highly your social channels
will/should rank in relevant web search results. PolitiKlout offers
professional design support for all major social media, ensuring consistent
branding – not just for your profile imagery, but for your day-to-day content
as well.
Content
We will work with you and your team to create a strategic
editorial calendar, identifying key themes, messages and audiences across your
different outreach channels. Within that structure, we can build out an
uninterrupted flow of dynamic digital content to keep your social communities interested
and engaged. We also stand by to create content on an as-needed basis. We will
create and deploy your content in such a way as to ensure maximum reach.
Reach
We will build out your social presence and search engine
optimization (SEO) to maximize visibility and reach – driving as many
supporters as possible to connect with your channels. We can also integrate
your email and voter data to more directly connect your social channels with
your most engaged supporters. The more we can grow your relevant reach, the
more pervasive your messaging and priorities become.